This proved to be a correct decision, and the brand is now preparing to take another leap by associating its brand with new devices and new areas where it has no presence. After years in which it was a company that covered several areas within the mobile device market, providing not only the devices but also having an offer of operating system and applications. However, now BlackBerry decided to become just a service provider. Of course, it kept its mark, having delivered it to TCL, so that it could create and produce new devices. But, BlackBerry now wants to grow and reach new areas, and in order to do so, it is preparing to license the brand again so that new markets can be explored. The idea is to get offers in the field of wearables, tablets, medical devices, appliances and even points of sale. The idea is to use the same licensing model it has today on smartphones, delivering design and production to third parties. In these new devices, the BlackBerry will also maintain the software development model it has now. The company will try to create and develop it, focusing on the security and functionalities required. It’s still too early to think about having any product, but the idea of BlackBerry is to start this process right away, looking for the right partners to be on the market very soon. After a few years that the brand was about to disappear, BlackBerry has now managed to turn around, and today the company is growing swiftly again, after releasing the burden of smartphone production.
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